Scott Nixon - Co-founder of Happy Herbivore/Meal Mentor

Scott and I discuss the hybrid nature of running a business where software merely facilitates a primarily offline interaction. How do you measure engagement? How do you know if the customer succeeds? He makes a great case for giving consumer-oriented software businesses another chance. Sure they have high-churn, but there's also many more consumers out there than businesses.

• Happy Herbivore
• Meal Mentor
• Scott Nixon on Twitter