Starting & Sustaining

Candid discussions with folks involved in and around the SaaS industry.

About the show

Starting & Sustaining originally began as a book and spreadsheet created to help people start software businesses. That evolved into candid discussions with people involved in software businesses in one way or another.

Focused primarily on the trials and tribulations of launching and running a software business, Starting & Sustaining attempts to break down the hurdles to help you build and launch your own software business with less pain and fewer mistakes.

Starting & Sustaining on social media


  • Josh Pigford, Founder of Baremetrics

    January 15th, 2017  |  37 mins 37 secs

    Josh is the founder of Baremetrics, a tool for calculating and visualizing your SaaS metrics.

  • Natalie Nagele, CEO of Wildbit

    January 6th, 2017  |  37 mins 38 secs
    business, marketing, saas

    Natalie is the CEO of Wildbit, makers of Postmark, Beanstalk, and DeployBot, and it's where I work full-time these days.

  • JD Graffam, Serial Acquirer of SaaS Apps

    December 29th, 2016  |  50 mins 2 secs
    acquisition, agencies, business, saas

    JD Graffam runs multiple agencies and SaaS applications, including Sifter, which he acquired from me in Spring of 2016.

  • Tyler Rooney, Cofounder and CPO of Format

    December 28th, 2016  |  48 mins 8 secs
    domains,, portfolio, saas

    Tyler Rooney is the Cofounder of, a portfolio hosting service based in Canada.

  • Peldi, Founder of Balsamiq

    December 26th, 2016  |  36 mins 7 secs
    balsamiq, business, plugins, saas, support

    Peldi originally set out to create a wireframing plugin for Jira but ultimately ended up creating a tiny empire of wireframing tools via plugins, downloadable software, and more recently SaaS.

  • Pat Allan, Creator of Thinking Sphinx and Flying Sphinx

    December 24th, 2016  |  32 mins 42 secs
    business, flying sphinx, open source, software, sphinx, support, thinking sphinx

    Pat Allan is the maintainer of the Thinking Sphinx Ruby gem that interfaces with the Sphinx search engine. He has since turned that into a side business with the Flying Sphinx Heroku Add-on.

  • Anthony Eden, Founder of DNSimple

    December 22nd, 2016  |  33 mins 35 secs
    business, dns, dnsimple, domains, fraud, infrastructure, saas

    Anthony Eden talks about building and running DNSimple, dealing with fraud, and how exhausting it can be running an infrastructure product at times.

  • Mike Perham, Creator of Sidekiq and Inspeqtor

    December 20th, 2016  |  37 mins 54 secs
    business, inspeqtor, open source, sidekiq, software, support

    Mike Perham talks about open source, making a living off of software, running a business, and handling support.